Keith discovered design after first studying to be a biologist. Initially, he thought the lack of formal design training would be a hindrance, but he now sees it as an advantage. Having little guidance while learning the design process has given him a unique perspective and approach to design that provides for more innovative solutions.

He started his first design related business in college and now has more than 25 years of experience as a product designer. His work ranges from developing one-off, self-fabricated projects to designing mass produced products selling in the hundreds of thousands. One of these projects, developed with Espiritu Design, led to winning the Red Dot Award in product design. Currently, he is interested in pushing traditional artisanal craft materials and techniques to their limits and applying these ideas to functional products.

He has taught design at College for Creative Studies in Michigan and more recently at the University of Utah, where he played a pivotal role in the creation of their Multi-Disciplinary Design program.